M·A·C Cosmetics, part of The Estée Lauder Companies, has announced the appointment of Ukonwa Ojo as Senior Vice President, Global Marketing, effective December 2, 2019. She will report to Philippe Pinatel, Senior Vice President/General Manager, M·A·C Cosmetics.
 
In this newly created role, Ojo will help champion M∙A∙C’s brand positioning and further increase its presence and appeal to a global consumer in growing markets around the world, while continuing the journey of pivoting the organization to be more insights, data and analytics focused. According to M·A·C, she will oversee the Consumer Marketing and Product Marketing teams with a dotted line management responsibility of Product Development to drive global Consumer Engagement strategies and deliver breakthrough Product Innovation in order to maximize consumer connection to M∙A∙C. Ojo will also serve as the key Global partner to Regional teams around the world to ensure they have the tools to win in their markets.
 
Ojo has a 22-year track record of delivering differentiated strategies to drive marked business results, building global brands with unique positionings, and bringing to life compelling content and product innovation. Most recently she served as Chief Marketing Officer, Consumer Beauty, Coty where she led P&L, brand development strategy, advertising, innovation, social/digital, design, and media planning/buying for CoverGirl and Sally Hansen globally, and nationally for Rimmel, Sally Hansen, Clairol, and Mass Fragrances under the Coty Consumer Beauty portfolio. Over the past two years she led her team to deliver sales and market share improvements across all brand groups.
 
“Ukonwa is a true brand builder who imbues a fast-moving entrepreneurial spirit and truly embodies the brands that she works on,” says Pinatel. “She looks at brands holistically from the viewpoint of everyone, not just one singular consumer, which is crucial to the DNA of M∙A∙C, and I am excited for her to lead our marketing teams in this consumer-centric approach.”
 
Prior to her role as Chief Marketing Officer, Consumer Beauty, Coty, Ojo held the role of Senior Vice President, CoverGirl for three years where she overhauled the business with a new positioning, which included new communication, brand ambassadors, market leading innovation, packaging, in-store experience, social/digital acceleration, and go to market strategy that was the most significant in the brand’s 60-year history.
 
Before joining Coty, Ojo held brand and general management roles at Unilever, Reckitt Benckiser PLC, General Mills Corporation and Meadwestvaco Corporation based in the United States and United Kingdom.
 
Ojo’s accolades include Business Insider’s list of 25 Most Innovative CMOs, World Federation of Advertisers’ Global Marketer of the Year, WWD Brand Builder of the Year, Ebony Magazine Power 100, Financial Times Top 100 List of Minority Executives for three consecutive years, and Fast Company’s Top 100 list of Most Creative People in Business among others.
 
(Photo credit: Ruvi Leider)